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2018 Winter Olympics Commercials Represent Diverse Abilities

Posted on Mon, Feb 12, 2018

For the 2018 Winter Olympic and Paralympic games, it is clear that brands are sending a new message to viewers by highlighting individuals of all abilities

 

Although several advertisers have reportedly cut back their ad spending for the winter olympics, the companies that will air creative advertising campaigns during the 2018 PyeongChang winter games are ready to show a new narrative of what it means to have "ability."

 

Here is an overview of commercials that feature athletes and individuals succeeding in today's world:

 

Microsoft AI Commericial featuring Common

 

Narrated by American hip hop recording artist Common, viewers can see how the power of AI makes an impact on today's world and the way in which the technology sets a new precedent for new generations. 

 

"Today, right now, you have more power at your fingertips than entire generations that came before you."

 

 

 

Samsung "Do What You Can't" Campaign

The commercial begins showing the difference between what it feels like to be encouraged and what it means to be or to feel discouraged. Even though the situation may be challenging, it does not mean that it's insurmountable. 

 

"We're born to do what can't be done. Do what you can't."

 

 

Apple's "Dear Apple" Campaign

 

The AppleWatch is more than an electronic vanity piece. Apple shares the stories of several customers who have benefited from the technology that has the ability to help achieve fitness goals, monitor blood sugar levels and even save lives. 

 

 

 

Toyota's "Mobility for All" Campaign

 

Adweek reports that Toyota has made great efforts to launch its global campaign. The seven creative pieces of the campaign demonstrate how the company plans to move forward with new innovations for people of all abilities. 

 

 

 

Visa Spotlights Paralympian Oksana Masters

 

The first ever global sponsor for the Olympics and Paralympicsfeatures Olympian athlete Oksana Masters. Masters has overcome a number of obstacles throughout her life, but she sees her athletic ability and persistence as important facets that keep her going. 

 

“Sport is what really helped me break through that mold of what people perceive as beautiful,” Masters told Visa.

 

OksanaMasters_Visa_2018OlympicsPyeongChang.jpg

Meet some of the U.S. paralympic athletes expected to rock the 2018 Paralympics at PyeongChang!

 

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Keep up with all of the opportunities and achievements available for wheelchair athletes.

 

Call Amramp today to schedule a free on-site estimate

 

Please contact Amramp’s National Customer Service Center 888-715-7598

 

Tags: Paralympics, paralympian, 2018 PyeongChang Paralympics

Amramp exhibits at Abilities Expo Boston 2015

Posted on Mon, Sep 21, 2015

Recap of Abilities Expo 2015 in Our Hometown of Boston! 

Abilities Expo Logo 

Amramp had an exciting weekend at this year's Abilities Expo, which was held the Boston Convention and Exhibition Center (Hall C) September 18-20. This annual convention is unique in that it is geared toward all ages and all disabilities. There was 3 days of workshops, cutting-edge assistive technology, and fun activities for the whole family. Everyone from children with disabilities to aging seniors was welcome and the event was free.

The workshops offered at the conference covered a wide range of topics but some of the highlights included:

Floor mural by  Zot Artz Art Happening using adapted art tools

Since this conference is, at is core, meant to serve the entire community from children to wounded veterans to seniors, as well as their families and caregivers, there were many fun activities and events for everyone to enjoy, including:

 One Abilities Expo exhibitor demonstrating the most cutting edge assistive technology

Amramp is honored to have been counted among the exhibitors who were demonstrating the most cutting-edge assistive technology including:

We had a great time at Abilities Expo and are looking forward to next year!

 

Wheelchair ramps installed in days not weeks

Call Amramp today to schedule a free on-site estimate

Please contact Amramp’s National Customer Service Center 888-715-7598 

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